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Welcome Heidi Vermeer-Quist!

Posted on Thursday, September 10th, 2020

"We are excited to welcome Heidi to our team. She will be facilitating all of our family business next generation peer groups and activities.  She is a great fit to the family business programming and we are excited about the future."  Dan Beenken, Iowa Family Business Center powered by UNI

Heidi Vermeer-Quist HeadshotDr. Heidi Vermeer-Quist is a Licensed Clinical Psychologist, a Family Business Consultant, and a third generation shareholder of Vermeer Corporation, a privately held family-owned business based on Iowa. 

At Vermeer Corporation, Heidi developed and facilitated the Ownership Council as well as various family business governance best practices. She served on the Board of Directors at Vermeer from 2014 – 2017 completing a full term as a Shareholder Director.

She continues to work closely with leaders of the Vermeer family and business to ensure healthy communication, alignment of goals, and growth of all persons involved. 

Heidi and her husband, Chad, co-own and direct VQ Consult, their family business consulting practice, and also Heartland Christian Counseling, an outpatient mental health clinic serving the Des Moines area.

Heidi has presented the Vermeer Story of Family Business Governance at conferences through Loyola Family Business Center, FBN – USA, FBN – International, Prairie Family Business Center and other smaller family business gatherings.  She is certified on the Hogan assessment, Leadership Versatility Index, and Myers-Briggs Type Indicator to assist individuals and organizations in leadership development (particularly development of self-awareness and communication skills).  Heidi and Chad have worked with many family businesses, assisting them in developing family councils, family constitutions, and family business governance best practices.  In 2020, Heidi and Chad launched a “Next Gen in Family Business for Central Iowa” program, which offers large group gatherings at various family businesses and also Peer Advisory Groups. 

In her clinical practice, Heidi continues to provide psychological treatment to people struggling with a variety of mental health and relational problems, and she offers regular trainings and supervision to her clinical staff.  Heidi actively teaches a variety of classes that incorporate stress management skills, positive psychology, resiliency, and effective communication.  She is writing a series of books, Gardening Your Life, which provide practical applications of best practices in the field of psychology integrated with Christian faith.   

Heidi received her Bachelors degrees in Psychology and Music from Calvin College and her Doctorate in Clinical Psychology from Wheaton College.

She resides in Urbandale, Iowa with Chad and their 3 kids.