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United States percentage of establishments and jobs represented

Our work at Advance Iowa
focuses on what we call
Second-Stage firms. 

A second-stage company is one that has survived the start-up phase and wants to ramp up services, production and productivity.

Second-stage is a critical time because these entrepreneurs face an entirely new set of challenges. What made them successful during startup won’t necessarily drive future growth.

A second-stage company understands its financials, but still has obstacles ahead such as transitioning from an entrepreneurial culture to a more corporate structure, increasing sales and fulfilling orders.

Owners of Second-stage firms begin to transition from working “in” the business, to working “on” the business.  Making this transition requires proactive planning, hiring, and strategic growth.