Advance Iowa provides Economic Gardening services to second-stage companies across Iowa.
Economic Gardening is an innovative economic growth strategy that focuses on providing information and tools to grow existing businesses.
To do this, teams of skilled researchers mine sophisticated databases and use high-end tools related to search engine optimization, geographic information systems and social media marketing. Some examples of our assistance include:
- Identifying market trends, prioritizing sales leads, competitive data and business opportunities
- Refining companies’ core strategies and business models
- Raising visibility for a firm’s web presence via search engine optimization strategies
- Using social media to connect with customers and create buzz about products or services
Economic gardening is often referred to as a “grow your own” strategy for economic development. It represents a new way of supporting growth companies and letting Iowa business owners know how important they are to their local economies.
Economic Gardening Fact Sheet (PDF) – Click here to view
What to Expect in your Economic Gardening Engagement (PPT) – Click here to view